Local or global, economic issues are on the public’s mind-but making sense of supply and demand isn’t so simple. This book explains in everyday terms how markets work, introducing the key players-consumers, business, and government-and using their behavior to illustrate basic theories and ideas. In addition, it coaches both general readers and students in the key concepts and analytical tools of macroeconomics and microeconomics, and teaches the dynamics of markets, consumer behavior, business investment, budgets and taxation, recession and expansions, unemployment and inflation, and more.

About the Author

Tom Gorman is author of The Complete Idiot’s Guide to MBA Basics He holds an MBA from NYU and is former director of editorial services at DRI/McGraw-Hill, the world’s largest and oldest economic forecasting and consulting firm.

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Books in Barron’s “Business Review Series” are intended mainly for classroom use. They make excellent supplements to main texts when included in college-level business courses. In adult education and business brush-up programs they can serve as main textbooks. All titles in this series include review questions with answers. This expanded, updated text explains plotting and understanding economic graphs, market equilibrium and the nature of the price system, macroeconomics, microeconomics, and the dynamics of international trade.

From the Back Cover

(back cover) Barron’s Business Review Books make excellent supplements to college textbooks. They are also popular as main texts in adult education courses and business brush-up programs. You’ll find key business terms defined, important concepts reviewed, and pertinent examples of business transactions summarized. Topics examined in Finance include business types and taxation methods, the val (more…)